The Situation
A client brought DV Freelance Marketing in because he had concerns about his digital marketing provider's communication and capabilities. The goal was not to take over. The goal was to improve structure, create clarity, and make sure the business had the access it needed.
As part of onboarding, admin access was requested for all digital platforms. We were told access would be provided the next day. Weeks passed with no progress. A joint meeting was eventually held and the provider was instructed to grant access immediately.
That is when the real problem surfaced: the client did not own or control any of his digital assets, not even as an admin.
What We Did
DV Freelance Marketing created a formal plan built around one critical principle: businesses must own their digital presence. Website access, social media accounts, Google listings, analytics, and related platforms should never be controlled solely under an outside provider's name.
There was pushback, including attempts to provide only limited access. It took weeks to gain proper admin rights across the platforms, but the process established the control the client should have had from the start.
The Outcome
Then the unthinkable happened: the marketing provider passed away. If the access issue had not been addressed, the client could have lost control of the website, social media, and listings tied to the business.
The business was protected because ownership and admin access were corrected before it became a crisis.
Your business must always own its digital assets. Never let an agency, freelancer, or vendor control them under their name. Anything less puts your brand, access, and continuity at serious risk.