Access is not the same as ownership.
Being able to log in is helpful, but it does not always mean your business controls the account. You should know who owns each platform and who has admin rights.
Vendors should support your business, not control it.
Agencies, freelancers, and consultants can help manage platforms, but core assets should not be created under their personal or business accounts.
Lack of ownership can become a crisis.
If a vendor disappears, passes away, changes direction, or refuses access, the business can lose control of its website, listings, social pages, and reputation channels.
Audit access before there is a problem.
Create a list of every platform, confirm ownership, assign proper admin access, and store credentials in a secure place controlled by the business.
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